Last year YouTube unveiled the 6-second mobile ad, described by YouTube as “little haikus of video ads.” Shortening attention spans, the consumption of media on handheld devices, and an expectation for content-on-demand has brought us here. While brevity points to the future of advertising, it’s fair to ask whether six seconds is enough time for truly meaningful content, or just enough time for entertaining content. It seems that more and more, media companies are betting on both, or at least the probability that advertisers and consumers will see it that way.
How does exposure to different ecologies affect the way we approach collaborative thinking, problem solving, creative and business strategy?
this winter, we’re partnering with yr&g sustainability to host a series of workshops that take a close look at how ecology shapes our approach to creative and strategic problem solving. over the course of the day, participants will work collaboratively on the problem solving of creative and business strategies while moving between two vastly different environmental conditions. participants will move between indoor and outdoor interactive sessions, nature reserves and office spaces, with multiple opportunities to pitch and refine results while traveling throughout different ecologies.
we will consider how exposure to juxtaposing ecologies, our natural environment, and daily culture influences our ability to work collaboratively and shapes the way we solve problems in the workplace, adopt strategic foresight, take creative risks, bring new perspectives to the table, and envision results.
Are you interested in participating in this quasi-scientific approach to creative, conceptual, strategic thinking? Could your company benefit from learning more about how ecology impacts the way we approach ideas and envision results? email us to learn more about our upcoming beta run in January 2016.