Last year YouTube unveiled the 6-second mobile ad, described by YouTube as “little haikus of video ads.” Shortening attention spans, the consumption of media on handheld devices, and an expectation for content-on-demand has brought us here. While brevity points to the future of advertising, it’s fair to ask whether six seconds is enough time for truly meaningful content, or just enough time for entertaining content. It seems that more and more, media companies are betting on both, or at least the probability that advertisers and consumers will see it that way.
Go out and find some healthy competition!
Keep those juices flowing by measuring yourself against people you admire and respect.
Stick to the ideas you believe in.
Do you still sit up at night pondering that seed of an idea that came to you this time last year? Well now it’s time to set aside Netflix and binge on greatness.
Don’t just sit there, ask questions!
Show what’s going on in that brain of yours and give others the permission to do the same. You’ll end up with a proactive, collaborative, energized team.