Virtual reality and augmented reality technologies are popping up everywhere as brands try to engage consumers with increasingly immersive and compelling experiences. From helping them preview products in real-world environments, embark on virtual tours or extend live experiences, it’s the ultimate in 3-D marketing. While virtual reality takes consumers to different places, augmented reality puts objects in front of their eyes, and now, brings sound to their ears.
We are thrilled to announce our upcoming performance campaign, Fantasmagorie. The first of its kind, this free series runs Friday and Saturday evenings, July 22 – August 6, in Chicago’s Humboldt Park.
Fantasmagorie brings to life the Amazon Rainforest and Coral Reef through live dance, film, music, and projection mapping set on the water. Guests of all ages will be taken on a journey from the Great Lakes watershed to the Coral Reefs and into the heart of the Amazon, meeting wildlife and discovering all that our planet’s diverse habitat has to offer along the way.
Check out the sneak peak trailer below!