Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary. It was only a matter of time before the advertising industry jumped on board. “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign. For art purists, that may be an uncomfortable line of thought. For agency executives, it’s a line of thought that works.
We’re excited to announce the onboarding of three new copywriters to the Curmudgeon Group team. The expansion aims to develop our growing content creation services and blogging presence, and we are thrilled at the diverse backgrounds, experience, expertise and interests that each of our new writers brings to the team.
We asked two of our newest additions, Judy Giannetto and Elizabeth Stanton, to give us some insight into what motivates them as content creators, writers, and media mavens.
Judy comes to Curmudgeon Group as an award-winning, internationally published writer, with articles featured all the way from Chicago to Paris. She’s something of a content chameleon, having written about everything from American culture, arts & entertainment, travel, business leadership, sustainability and finance. Originally from the UK, Judy studied American & Commonwealth Arts at Exeter University before crossing the pond to earn degrees in English Literature, Art History and Theater & Film.
Q: How do you spend your time when you’re not writing with Curmudgeon Group – and writing as a profession?
Fur balls. Built things. All things art–Outside of my writing gigs, I’m usually found wrangling four feisty rescue dogs (I’m the poster child for animal lover), putting the finishing touches on a converted midcentury silk-screen factory (I’m an architectural design devotee), and mixing and mingling with Chicago’s artistic up-and-comers (the local scene is booming!). I’m also working on a book, which recalls my move from London, England to a tiny town in Kansas way back when. Culture shock? Just a little.
Liz is a journalist, photographer, and documentary filmmaker. She comes to Curmudgeon Group with a history of work in print, radio, documentary and multimedia journalism. Her written work has appeared in the New York Times, the Tico Times, the International Herald Tribune, and the Chicago Tribune. She has worked on reporting projects throughout the U.S. and Central/South America for various outlets, including PBS, WBEZ, the History Channel, and the U.S. State Department. Recently, she worked with Kartemquin Films as a co-producer on a six-hour documentary series that followed the lives of low-wage workers across the United States. The series, Hard Earned, won a 2016 duPont-Columbia Award. She is the founder of the Through Her Eyes Project, an innovative nonprofit dedicated to telling the stories of girls and women who play sports around the world, train them to tell their own stories, and support and fund their play.
Q: What attracted you to writing for Curmudgeon Group?
I was attracted to working with Curmudgeon Group because I too, believe in the power of a good story. I think great stories are all around us. If you look around, open your eyes, and ask questions, you can find great stories everywhere. I’m looking forward to working with Curmudgeon Group to tell some of these great stories that enlighten and inspire the work that the team does.