A sea of viewers sits quietly enthralled, while a company of actors, established in their world of illusion, make believe they’re not there at all. An imaginary barrier that exists between actors and audiences in theatrical performance, the fourth wall carves out space for realism in a fictional world. But not only is the fourth wall being broken, but theater is on the move, traveling between spaces and city blocks, taking audiences along for the ride. This is immersive theater, and then some.
From Norman Rockwell and Kellogg’s Corn Flakes to Kitchen Aid and Salvador Dalí, advertising has looked to the art world for inspiration around branded content and concept design for decades past. And this is not a one-sided relationship – just look at Andy Warhol’s Campbell’s Soup or Banksy’s Ronald McDonald and Mickey Mouse, where advertising offered up inspiration for iconic artists of the day.
But for many of us who live between the creative fold, the question of whether advertising itself truly qualifies as an art form is open for debate.
Here are just 20 campaigns that show why we think the answer is YES.
1. “Real Beauty Sketches” by Ogilvy & Mather
2. Re2pect” by Wieden+Kennedy
3. “Power of 4″ by JWT
4. “Apple-World Gallery” by TBWA\Media Arts Lab Los Angeles
5. “100” by F/nazca Saatchi & Saatchi
6. “How many licks?“ by Tootsie Roll
7. “Art of the Trench“ by Burberry
8. “Tolfanate Cream: Fish“ by DM9 JaymeSyfu
9. “Save The Children” by M&C Saatchi
10. “#LikeAGirl” – MSLGroup and Leo Burnett
11. “Dissected, Dali” by DDB
12. “I Will What I Want“ by Droga5
13. “WWF: Blood” by Lowe
14. “Never Stop Riding” by La Comunidad
15. “For A Smokeless World” by Chupa Chups
16. “What you really touch?“ by Chuo Senko