Dove’s “Campaign for Real Beauty” remains a standout after more than 14 years. By deconstructing beauty norms at a time when few women considered themselves beautiful according to modern standards (in other words, skinny, young, and blemish-free), the personal care brand created what Ad Age considers the No. 1 campaign of the 21st century. A successful brand campaign such as this may look effortless, but it’s the product of skilled marketing expertise, good strategic judgement, and boundless creativity. But what about the campaigns that don’t meet these criteria?
What does it take to be a woman at the helm of advertising? What role does gender play in the leadership and growth of creative agencies?
I recently set out to answer these questions along with Katy Osborn, doc filmmaker and co-founder of Amelia Street Studio, in our first ever Facebook Live. Thanks to everyone who chimed in and for all your questions. We loved sharing our experiences and tackling these timely issues facing creative, production and advertising agencies.
You can watch the full video here: