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The Virtual Revolution Goes Mobile

If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now.  But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.  

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The Art of Stealing: Flattery or Fraud?

“Good artists copy, great artists steal,” Pablo Picasso famously stated.  A great quote, but when it comes to great art, where does the line fall between copying, reimagining, and stealing?  Basically the same thing, right?  Whether a subtle nod to an artists’ muse or the more outspoken and obvious repurposing of creative content, the undertone of flattery is inherent.  While “copying” may force artists, audiences and historians to question the validity or originality of a piece of work, it is an equal display of admiration and respect.  

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Experiential Art & Advertising: How blurry is the line that separates them?

Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary.  It was only a matter of time before the advertising industry jumped on board.  “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign.  For art purists, that may be an uncomfortable line of thought.  For agency executives, it’s a line of thought that works.  

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You Are What You Wear: MoMA Taps the Museum-Going Public as the Subject of Its Latest Show

Real-time art merges with historical archive in Emily Spivack’s An archive of everything worn to MoMA from November 1, 2017, to January 28, 2018 at the Museum of Modern Art in New York.  Asking museum-goers to text a list of what they or someone around them is wearing at the time of their visit, Spivack projects the descriptions in various locations throughout the museum. Once completed, the project will capture “an impression of a specific period of time at the Museum through vernacular descriptions of clothed bodies.” In essence, Spivack achieves exactly what a painting might do—seizing a specific, self-contained moment, recording it for posterity.

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Times Of Transformation: Art Imitates Life As Gender Is Redefined

In what might be the most significant attempt by a major museum to tackle the subject of gender fluidity in contemporary art, Trigger:  Gender as a Tool and a Weapon opened last month on September 27th at the New Museum.  The exhibition gives voice to over 40 intergenerational and multi-disciplinary artists investigating “gender’s place in contemporary art and culture at a moment of political upheaval and renewed culture wars.”  The collective work explores “gender beyond the binary to usher in more fluid and inclusive expressions of identity.”

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Theater On The Move: Who Needs A Fourth Wall, Anyway?

A sea of viewers sits quietly enthralled, while a company of actors, established in their world of illusion, make believe they’re not there at all.  An imaginary barrier that exists between actors and audiences in theatrical performance, the fourth wall carves out space for realism in a fictional world.  But not only is the fourth wall being broken, but theater is on the move, traveling between spaces and city blocks, taking audiences along for the ride.  This is immersive theater, and then some.  

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