Kaycie Surrell, Author at Curmudgeon Group

TikTok Takeover: The App That’s Changing The Game

September 3, 2020
Kaycie Surrell

Mandated social distancing and the increase in WFH drove all types of people to Tiktok. This steady growth, coupled with the app's unique algorithm, gives it the perfect appeal to brands looking to engage virtually with new audiences.

Art, Culture, and Covid: Galleries and Museums Adapt to a New Normal

August 13, 2020
Kaycie Surrell

Artmaking and adaptability go hand in hand. Art and performance industries like museums and galleries are finding out what the new normal means to them.

Art, Culture, and Covid: Where Do We Go From Here?

July 16, 2020
Kaycie Surrell

With the ever-present and underlying fear associated with the virus, it might seem like a particularly difficult time to create. But artists continue to tap into the existing isolation and come out the other side with new, ever more creative ways to showcase their talents.

Curmudgeon in the Summer: Reads, Beats, and Eats

July 2, 2020
Kaycie Surrell

With summer in full swing, the Curmudgeon Group team is making the most of the hazy crazy days by diving into some good books, streaming new podcasts and music, and getting creative in the kitchen.

Experiencing Pride: Don’t Wash Us Out

June 18, 2020
Kaycie Surrell

With hundreds of organizations and big brands scrambling to find ways to participate in Pride virtually or otherwise, activists and community organizers are asking us to remember that the leaders of this movement were people of color.

Going Viral: The Rise of the “Non-Ad”

April 1, 2020
Kaycie Surrell

With brands producing a constant stream of content, and more decision making power resting in the hands of individuals, the ability to tell a story - one that can be transformed into a viral, shareable, moment - is what brands rely on to attract, persuade, and engage consumers.

Art As Activism: When Creativity Gets Political

January 16, 2020
Kaycie Surrell

Art as protest against the status quo, against government and inequality, can be traced so far back in human history it’s difficult to mark the inception of creative dissent.

Insta Shadow Ban: What’s the Big Deal?

December 19, 2019
Kaycie Surrell

Shadow banning is a practice employed by social media companies that blocks a user’s content without their knowledge. Why is this such a big deal, you ask? If you’re shadow banned on Instagram, you won’t appear in a person’s feed unless they already follow you.