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Going Viral: The Rise of the “Non-Ad”

With brands producing a constant stream of content, and more decision making power resting in the hands of individuals, the ability to tell a story - one that can be transformed into a viral, shareable, moment - is what brands rely on to attract, persuade, and engage consumers.
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Insta Shadow Ban: What’s the Big Deal?

Shadow banning is a practice employed by social media companies that blocks a user’s content without their knowledge. Why is this such a big deal, you ask? If you’re shadow banned on Instagram, you won’t appear in a person’s feed unless they already follow you.
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