The brands we’ve learned to rely on have endured thanks to reputations that stand the test of time, but it's a fast-moving machine — and when it comes to reputation, what was perfectly fine a moment ago can go wrong in a snap.
As the pace of coronavirus vaccinations increase, major brands and other trusted messengers are taking action around the world to educate and encourage confidence in vaccine development.
Last year flipped parenting on its head as moms and dads across the country scrambled to balance work from home with homeschooling the kids. To remain relevant, parenting brands scrapped the playbook and sought new ways to connect with the “modern” parent while addressing the challenges brought on by the pandemic that, well, nobody saw coming.
As the world shifts in the face of the pandemic, brand messaging in the fashion industry shifts along with it. The new buzzwords are empathy, comfort, and above all, adaptation.
Are social media influencers here to stay? Or might consumers begin to reject influencer marketing as it becomes more and more prevalent?
Supplier diversity programs have taken off in recent years — but how will the pandemic impact diverse and minority-owned vendors, contractors, and suppliers?
The pandemic has taught us the importance of flexibility and adapting to the moment. We've learned a thing or two about effective strategies and maneuvers that can translate into a better 2021.
Whether it’s through monetary donations, actively supporting Black-owned businesses, or continued education — we’ve compiled a list that we hope will be helpful moving forward.
We are a team that has worked together for a while, knows each other’s quirks, and maintains a sense of humor. We're all adapting and learning to be patient while recognizing that the current situation impacts people differently.
Responding with flexibility and empathy to current conditions and consumer anxiety is key, and advertisers will be served well by effective and relevant messaging strategies.