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Diversity in Agency Life: How to Find it, Keep it, and Not Treat it Like a Prize

Hundreds of people attended The One Club for Creativity’s “Here Are All the Black People” event during AdWeek last year, which featured professional development, recruiting, networking, and talent showcase opportunities.   The multicultural career fair is one of a growing number of popular efforts to increase diversity and inclusion in the (overwhelmingly white male) fields of advertising, design and media - from the ADCOLOR Conference to The Association of Advertising Agencies’ (4As) Multicultural Advertising Internship Program, among others. But they are not enough.  Diverse talent is pooling at the entry level, rather than being evenly distributed throughout agencies and sufficiently supported to reach senior positions.
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Experiencing Augmented Reality: Sound as the Next Frontier

Virtual reality and augmented reality technologies are popping up everywhere as brands try to engage consumers with increasingly immersive and compelling experiences. From helping them preview products in real-world environments, embark on virtual tours or extend live experiences, it’s the ultimate in 3-D marketing. While virtual reality takes consumers to different places, augmented reality puts objects in front of their eyes, and now, brings sound to their ears.
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3 Reasons to Break the Rules of Advertising

Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer.  So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.  

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