Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer. So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.
Whether it’s through monetary donations, actively supporting Black-owned businesses, or continued education — we’ve compiled a list that we hope will be helpful moving forward.
We are a team that has worked together for a while, knows each other’s quirks, and maintains a sense of humor. We're all adapting and learning to be patient while recognizing that the current situation impacts people differently.
Responding with flexibility and empathy to current conditions and consumer anxiety is key, and advertisers will be served well by effective and relevant messaging strategies.
Asking women to pander to workplace biases and avoid advancement is not the way forward. Instead, we can choose to commit to visible, valued work and support other women while we do it.
The ascendance of these powerhouse women producers promises to reshape the landscape of theatre, paving the way for greater diversity in the top ranks of a hierarchy long dominated by white men.
We all know how it feels to be burnt out. Taking care of your work and yourself is important for you and your relationships, and also your clients.
A growing CBD market may sound like an easy way to make a buck, but brands face complex hurdles to continued growth as public demand outpaces both science and the law.
Hundreds of people attended The One Club for Creativity’s “Here Are All the Black People” event during AdWeek last year, which featured professional development, recruiting, networking, and talent showcase opportunities. The multicultural career fair is one of a growing number of popular efforts to increase diversity and inclusion in the (overwhelmingly white male) fields of advertising, design and media - from the ADCOLOR Conference to The Association of Advertising Agencies’ (4As) Multicultural Advertising Internship Program, among others. But they are not enough. Diverse talent is pooling at the entry level, rather than being evenly distributed throughout agencies and sufficiently supported to reach senior positions.
Virtual reality and augmented reality technologies are popping up everywhere as brands try to engage consumers with increasingly immersive and compelling experiences. From helping them preview products in real-world environments, embark on virtual tours or extend live experiences, it’s the ultimate in 3-D marketing. While virtual reality takes consumers to different places, augmented reality puts objects in front of their eyes, and now, brings sound to their ears.