As Hurricane Harvey wreaks mayhem in the Gulf, and Irma surges over the Atlantic coast, the idea of marketing your business to hundreds of thousands of consumers in affected areas may seem appealing. It’s entrepreneurship 101: Problems create opportunities, right? Wrong.
With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.
From Norman Rockwell and Kellogg’s Cornflakes to Kitchen Aid and Salvador Dalí, advertising has looked to the art world for inspiration around branded content and concept design for decades past. But for many of us who live between the fold, the question of whether advertising itself truly qualifies as an artform is open for debate.
SFMOMA realized that the average museum goer did not have enough time to appreciate all of the artwork on display. Thus the question: how can more people experience more art?
“We’re here to show you the brighter side of climate change,” a female voice narrates over the video for Higher Tides Realty. Soothing piano music plays while images of melting snow, remote coastal landscapes and barren deserts fade in and out. Higher Realty says it aims to help homeowners and buyers find properties in areas set to increase in value due to rising temperatures and dramatic weather changes. There’s only one catch: The advertisement is fake.
We’re excited to announce the onboarding of three new copywriters to the Curmudgeon Group team. The expansion aims to develop our growing content creation services and blogging presence, and we are thrilled at the diverse backgrounds, experience, expertise and interests that each of our new writers brings to the team.
We are seeking creative, ambitious, media savvy interns who crave the opportunity to think big. You'll working with our team as we launch Scope: A conversation on women in production. Scope invites the most visionary and emerging female producers of today to share their experience, expertise, and outlook on a wide range of creative industries, from advertising and broadcast to film, radio and live performance. Scope pulls back the curtain on the role of female producers within the global community and the impact of their work on current social and cultural trends, political ideologies, the next generation of artists and storytellers, and the production industry of tomorrow. Interested? Keep reading.
Are you looking for that famous piece of artwork to bring your website to the next level? Would a historical photograph meet the content needs of your next blog post? Well you're in luck! Museums around the world are starting to offer unrestricted image use of the most infamous and recognizable artworks we know and love.