Virtual reality and augmented reality technologies are popping up everywhere as brands try to engage consumers with increasingly immersive and compelling experiences. From helping them preview products in real-world environments, embark on virtual tours or extend live experiences, it’s the ultimate in 3-D marketing. While virtual reality takes consumers to different places, augmented reality puts objects in front of their eyes, and now, brings sound to their ears.
As a boutique digital creative agency, our mission has always been to unite audiences and brands through a shared purpose. Right now our shared purpose is to support our communities, learn how and where to help, and offer resources for getting involved in a number of ways. Whether it’s through monetary donations, actively supporting Black-owned businesses, or continued education — we’ve compiled a list that we hope will be helpful moving forward.
“This toolkit was created to collate, condense and share the lessons we have learned in ensuring that our direct actions are centered on healing justice. This toolkit is a beta version; it will develop in real time as we continue to uncover the implications for healing justice in our organizing. We extend our gratitude to the BLM Healing Justice Working Group and all the chapter members who shared your insights, your innovations and your struggles to support our shared knowledge.”
“In Chicago, whole swaths of the city have been shut down due to the unrest, especially in the South and West Sides as well as downtown due to mayoral enforcement. A curfew is now being enforced from 9pm to 6am daily, CTA is running sporadically to say the least, and businesses all over the city are boarded up while others are drastically limiting capacity. Throw in the ongoing Coronavirus pandemic and the situation couldn’t be more overwhelming, emotionally, physically, and, for so many shops, restaurants, and other businesses struggling to survive, financially. Right now, one of the ways you can help is to support Black-owned businesses in your community that have been affected by both the pandemic and this developing situation. From nonprofits and community efforts to donating to local businesses, here are some of the ways you can safely make a difference right now.”
“Given the hazards of protesting right now — especially in the middle of the pandemic — it’s understandable if citizens are cautious about taking to the streets, even if they support activists’ demands for justice and are against police racism and brutality. Luckily, there are many ways people can support protesters and communities impacted by police violence. Over the weekend, bail funds were trending across social media as an immediate way to provide relief to activists in jail.”
“Nine Podcasts That Demand Your Attention This Week — from politics to comedy to culture, these are some of the best shows from black voices processing the now. The hosts of the following shows—black writers, reporters, comedians, and educators—have been leading these difficult discussions on their shows for years, applying insight, wit, and perspective to a wide range of topics. From comedy to politics to sports to cinema, these shows are essential listens that will educate as much as they entertain.”
“UK advertising and media leaders have issued an open letter calling on the industry to address inequality and take action against racism following the death of George Floyd. More than 200 industry leaders have added their signatures to the letter, which pledges solidarity with black talent and proposes concrete steps to achieve greater equality within the creative sectors.”
“Following the murder of George Floyd by police in Minneapolis, people around the United States are protesting racism, police brutality, inequality, and violence in their own communities. No matter your political affiliation, the violence by multiple police departments in this country is unacceptable. It’s time for people of all backgrounds to not only denounce violence, but to actively use their voices, dollars, and power to demand change. These 19 organizations and individuals represent a small portion of the efforts underway to fight racism and inequality and to build stronger Black communities and food systems, and I hope you’ll join me in supporting them.”
“…if you don’t think the theatre can or should be part of the change that American society is literally burning for, I don’t know what world you’re living in. The idea that, after the wrenching reality check of 2020, we can all just go back to our playhouses, and to the practice of creating and curating art as a discretionary luxury good, seems more delusional to me now than the most starry-eyed utopian vision. We must not let this moment of potential for change—for old ways to die and better ones replace them—pass us by.”
“Whether it’s by donating money, attending protests, educating yourself or amplifying the voices of black people, there are many ways to support the global struggle against racism. Time Out (currently Time In) believes that equality and justice should be keystones of life and progress in the cities we cover. We express solidarity with everyone fighting injustice across the world, and we’ll continue to document the protests and to suggest how our cities can get involved and show support. Respect and peace to those taking a stand.”
“Black lives matter. Black bodies matter. Black mental health matters. Here’s a list of resources that may help if you’re looking for mental health support that validates and celebrates your Blackness. “It starts with people to follow on Instagram who regularly drop mental health gems, then goes into groups and organizations that do the same, followed by directories and networks for finding a Black mental health practitioner. Lastly, I’ve added a few tips to keep in mind when seeking out this kind of mental health support, especially right now.”
“This Friday, June 5, Bandcamp will once again waive its share of revenue across its entire platform, allowing all record labels and creators to earn 100% of every sale made on the website. Many labels have committed to giving their proceeds to Black Lives Matter groups, anti-racism organizations, and local bail funds. Here you’ll find a running list of artists and companies that are donating their Bandcamp revenue to organizations. Find more at Bandcamp’s website.”
“One of the easiest ways we can show lasting support for the Black people in our communities is by putting our money where our mouths are. That means actively supporting Black-owned businesses in everyday life, including Black-owned restaurants. As writer Angela Burke explained in Eater, “Black restaurant owners, [B]lack women especially, are in a more precarious position from the get-go,” noting that Black- and brown-owned businesses are three times as likely to be denied loans and that Black restaurant workers are the lowest paid in the industry. The precarious nature of these businesses has been worsened by the coronavirus pandemic, which has disproportionately infected and killed Black people in the US.”
“Amid the backdrop of the coronavirus pandemic, many will feel the call to take to the streets. Others will be moved to educate themselves or their loved ones about how to combat racism in their daily lives. For some, donating to anti-racist causes and bailout funds is the best use of their support. And still others will need mental health resources to process the grief caused by the long history of violence against Black people in America.”
We are committed to continuing to update this list of resources as more become available. Here are some additional activist social media accounts we’re currently following: