Skip to content
The Muttering 'Mudgeon Blog Logo

Putting the can and can't in cantankerous

Trade Wars, Ad Campaigns, and Tackling Issues that Matter

You can be forgiven for not knowing where exactly the U.S. stands on foreign trade on the day-to-day, with talk of everything from trade wars to truces.  Yet the shifting economic climate poses a significant challenge to industries trying to market themselves at home and abroad - along with the creative agencies who support them.  

Read more

Hey Advertisers, Here’s a Lesson: Teachers Are Changing the Game from the Grassroots Up

If advertisers understood the importance of social media before, the protest marches and unprecedented string of teacher strikes provide even more confirmation of digital media’s critical role — when used well — in engaging an audience and shaping public discourse from the grassroots up. K-12 education is a particularly tricky industry for advertisers. It’s one of the two largest industries in the US - comparable with healthcare - accounting for 7.2% of the nations GDP and the largest employer in every state, but spends only a fraction on advertising compared to other industries, according to Forbes.


Read more

Never Again? The Power of Advertising to Move the Gun Debate

It’s a classic ad. Gun-related death statistics from around the world run in a vertical column down the page:  48 people in Japan.  8 in Great Britain.  34 in Switzerland.  The list goes on, finally jumping to 10,728 in the United States.  A handgun is painted red, white and blue to resemble the nation’s flag. 

That was 1981, not long after John Lennon was assassinated.

Nearly four decades later, Progressive Turnout Project, a Democratic political action committee, launched a billboard campaign inspired by 2018 Oscar nominee, Three Billboards Outside Ebbing, Missouri, demanding stricter gun control laws. The group called out US House Speaker Paul Ryan for repeatedly not passing gun reform legislation, particularly after the Valentine’s Day school shooting in Parkland, Fla..  

Read more
Back To Top