Putting the can and can't in cantankerous
4 Top Trends in Experiential Marketing from 2017
As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.
The Art of Stealing: Flattery or Fraud?
“Good artists copy, great artists steal,” Pablo Picasso famously stated. A great quote, but when it comes to great art, where does the line fall between copying, reimagining, and stealing? Basically the same thing, right? Whether a subtle nod to an artists’ muse or the more outspoken and obvious repurposing of creative content, the undertone of flattery is inherent. While “copying” may force artists, audiences and historians to question the validity or originality of a piece of work, it is an equal display of admiration and respect.
Women, Production, and an Age of Reckoning
Working together is more powerful than working alone, and that particularly holds true for women who work behind the scenes in critical yet often unrecognized roles in advertising, music, film, live performance, and broadcast media.
That’s just one reason why our team here at Curmudgeon Group recently launched Scope, a wide-ranging conversation focusing on the most visionary and emerging female producers of today. As a women-owned creative agency, we are in the unique position of being able to cultivate a community of veteran producers, creative leaders, and industry newcomers to alter and diversify the landscape, along with shifting attitudes and expectations.
Experiential Art & Advertising: How blurry is the line that separates them?
Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary. It was only a matter of time before the advertising industry jumped on board. “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign. For art purists, that may be an uncomfortable line of thought. For agency executives, it’s a line of thought that works.
You Are What You Wear: MoMA Taps the Museum-Going Public as the Subject of Its Latest Show
Real-time art merges with historical archive in Emily Spivack’s An archive of everything worn to MoMA from November 1, 2017, to January 28, 2018 at the Museum of Modern Art in New York. Asking museum-goers to text a list of what they or someone around them is wearing at the time of their visit, Spivack projects the descriptions in various locations throughout the museum. Once completed, the project will capture “an impression of a specific period of time at the Museum through vernacular descriptions of clothed bodies.” In essence, Spivack achieves exactly what a painting might do—seizing a specific, self-contained moment, recording it for posterity.