The last time SAG-AFTRA and the WGA collectively went on strike was in 1960, and Bob Hope was the only celeb to speak openly about the snarling animal in the room. After dubbing the Oscars ceremony “the most glamorous strike…
Long-standing bigoted underpinnings in the United States and beyond have broken out of the closet and ignited a full-on culture war. The Trans+ community is braving the harshest blows, with anti-trans and anti-drag bills headlining the over 470 bills attacking…
Allied Brand Messaging: Campaign Ad Examples Against Shame To avoid your brand’s “Bud Light moment” as you produce a Pride social media campaign or collection of LGBTQ print ads, you can accept the challenge of nonprofit LGBT advertising company and…
What is corporate gifting without stiff t-shirts, junky sunglasses, and other trinkets stamped with your company logo? Rhetoric aside, a smaller carbon footprint, solid morale, and more trust may be the answer. When it comes time for a biz to…
Each year in June, LGBTQ+ communities and their allies celebrate Pride Month — and so do brands. Rainbow-hued logos, clothing, stationery, snacks, line the shelves to support, or take advantage of, the rainbow spotlight. On the bright side, such surface-level…
It's no longer news when a large company announces a commitment to eco-friendly products or sustainability-focused marketing strategies. Recently, ad campaigns have increasingly reflected corporate pledges to help fight climate change as consumers try to reduce their environmental impacts. What…
Les Moonves, the longtime CBS chairman and CEO, is out as the latest #MeToo casualty in the wake of sexual assault and abuse allegations detailed by The New Yorker’s Ronan Farrow. Harvey Weinstein, Matt Lauer, Charlie Rose, Roger Ailes, Bill O’Reilly, Louis C.K., and Kevin Spacey - also gone, but not forgotten. As the list continues to grow, so does the outrage and price of keeping a sexual abuser on the payroll. Just consider the astoundingly low opening receipts of Spacey’s latest film release, Billionaire Boys Club: $126.00. Not $126 million, or thousand, but just 126 dollars. Less than the cost of a new pair of designer jeans. If you wondered how much Spacey (who denies the allegations) would suffer, you can now do the math.
The youngest crop of teenagers - known as Generation Z and born between 1996 and 2010 - represents perhaps one of the most complex and misunderstood customers in advertising history. A highly mobile, social media-fluent, and socially conscious generation of multitaskers, they are expected to account for 40% of all consumers by 2020 with the potential to wield billions in buying power, making them a larger and more diverse cohort than Baby Boomers or Millennials.
Even as ethnic inequality, violence and racism (hello, Roseanne Barr!) continue to roil Ameria, the new National Memorial for Peace and Justice confronts a shameful era in our country’s past and provides a permanent place for reflection about the painful cost of treating people as less than human.
If advertisers understood the importance of social media before, the protest marches and unprecedented string of teacher strikes provide even more confirmation of digital media’s critical role — when used well — in engaging an audience and shaping public discourse from the grassroots up. K-12 education is a particularly tricky industry for advertisers. It’s one of the two largest industries in the US - comparable with healthcare - accounting for 7.2% of the nations GDP and the largest employer in every state, but spends only a fraction on advertising compared to other industries, according to Forbes.