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Breaking Taboos in Advertising: Censorship Need Not Apply

In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across.  So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?

Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.

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Experiential Art & Advertising: How blurry is the line that separates them?

Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary.  It was only a matter of time before the advertising industry jumped on board.  “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign.  For art purists, that may be an uncomfortable line of thought.  For agency executives, it’s a line of thought that works.  

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Theater On The Move: Who Needs A Fourth Wall, Anyway?

A sea of viewers sits quietly enthralled, while a company of actors, established in their world of illusion, make believe they’re not there at all.  An imaginary barrier that exists between actors and audiences in theatrical performance, the fourth wall carves out space for realism in a fictional world.  But not only is the fourth wall being broken, but theater is on the move, traveling between spaces and city blocks, taking audiences along for the ride.  This is immersive theater, and then some.  

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360 Degrees of Engagement

With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.

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