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3 Reasons to Break the Rules of Advertising

Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer.  So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.  

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Breaking Taboos in Advertising: Censorship Need Not Apply

In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across.  So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?

Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.

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Content Delivery in 2020 Politics: Live, Live, Live!

Make no mistake: The 2020 presidential campaign, already kicking into gear, will take place in an unprecedented media and engagement marketing environment of in-your-face, unfiltered (and often cringe-worthy) immediacy. Political live-streaming as a communication tool could not only bestow authenticity to an otherwise stale and scripted primary process, but it may also result in digital-savvy candidates vaulting over everyone else.

Think Comedians in Cars Getting Coffee, only with people who want to be the Leader of the Free World, poor lighting, and fewer laughs.

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9 Ad Campaign Fails from Years Past (and lessons learned along the way)

Dove’s “Campaign for Real Beauty” remains a standout after more than 14 years.  By deconstructing beauty norms at a time when few women considered themselves beautiful according to modern standards (in other words, skinny, young, and blemish-free), the personal care brand created what Ad Age considers the No. 1 campaign of the 21st century.  A successful brand campaign such as this may look effortless, but it’s the product of skilled marketing expertise, good strategic judgement, and boundless creativity. But what about the campaigns that don’t meet these criteria?

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Never Again? The Power of Advertising to Move the Gun Debate

It’s a classic ad. Gun-related death statistics from around the world run in a vertical column down the page:  48 people in Japan.  8 in Great Britain.  34 in Switzerland.  The list goes on, finally jumping to 10,728 in the United States.  A handgun is painted red, white and blue to resemble the nation’s flag. 

That was 1981, not long after John Lennon was assassinated.

Nearly four decades later, Progressive Turnout Project, a Democratic political action committee, launched a billboard campaign inspired by 2018 Oscar nominee, Three Billboards Outside Ebbing, Missouri, demanding stricter gun control laws. The group called out US House Speaker Paul Ryan for repeatedly not passing gun reform legislation, particularly after the Valentine’s Day school shooting in Parkland, Fla..  

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The Virtual Revolution Goes Mobile

If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now.  But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.  

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2018 Advertising Trends: Reaching Audiences Here, There, and Everywhere

It seems hard to believe that most advertisers once flocked to TV and newspaper. Advancements in technology offer unparalleled possibilities for targeting and engaging audiences, irrevocably altering the media landscape and consumer behavior.  The digital marketing revolution affects everything from how content is created to audience expectations, and experiential advertising stands at the forefront. Consumers, who see more than 5,000 advertisements in a single day, are looking to connect less directly with products and more directly with one another through meaningful brand experiences.  

Here are some of the top trends we anticipate having the most impact on advertising in 2018:  

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