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Content Delivery in 2020 Politics: Live, Live, Live!

Make no mistake: The 2020 presidential campaign, already kicking into gear, will take place in an unprecedented media and engagement marketing environment of in-your-face, unfiltered (and often cringe-worthy) immediacy. Political live-streaming as a communication tool could not only bestow authenticity to an otherwise stale and scripted primary process, but it may also result in digital-savvy candidates vaulting over everyone else.

Think Comedians in Cars Getting Coffee, only with people who want to be the Leader of the Free World, poor lighting, and fewer laughs.

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The Virtual Revolution Goes Mobile

If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now.  But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.  

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2018 Advertising Trends: Reaching Audiences Here, There, and Everywhere

It seems hard to believe that most advertisers once flocked to TV and newspaper. Advancements in technology offer unparalleled possibilities for targeting and engaging audiences, irrevocably altering the media landscape and consumer behavior.  The digital marketing revolution affects everything from how content is created to audience expectations, and experiential advertising stands at the forefront. Consumers, who see more than 5,000 advertisements in a single day, are looking to connect less directly with products and more directly with one another through meaningful brand experiences.  

Here are some of the top trends we anticipate having the most impact on advertising in 2018:  

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360 Degrees of Engagement

With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.

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20 Free, Easy, and Essential Creative Resources

While there's an abundance of subscription tools on the market, here's our take on 20 free online resources to help you and your team become all the more productive in the year ahead.  Whether you're a designer, video pro, social media whiz or just need or organize your thoughts, we've got you covered!  

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