Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer. So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.
In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across. So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?
Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.
Dove’s “Campaign for Real Beauty” remains a standout after more than 14 years. By deconstructing beauty norms at a time when few women considered themselves beautiful according to modern standards (in other words, skinny, young, and blemish-free), the personal care brand created what Ad Age considers the No. 1 campaign of the 21st century. A successful brand campaign such as this may look effortless, but it’s the product of skilled marketing expertise, good strategic judgement, and boundless creativity. But what about the campaigns that don’t meet these criteria?
We’re excited to announce the onboarding of three new copywriters to the Curmudgeon Group team. The expansion aims to develop our growing content creation services and blogging presence, and we are thrilled at the diverse backgrounds, experience, expertise and interests that each of our new writers brings to the team.