Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer. So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.
From Les Deux Magots in Paris to New York’s Studio 54, the bar and club scene has long held fertile ground for the creatives among us. Whether your inspiration is music, literature, film or the fine arts, you may well find your muse in one of these 10 Chicago bars.
Knowledge is power, especially when it comes to creating a successful ad campaign. Ideas, trends, insights, data. Keep your finger on the pulse of everything with this curated list of industry blogs.
If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now. But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.
As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.
With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.
Are you looking for that famous piece of artwork to bring your website to the next level? Would a historical photograph meet the content needs of your next blog post? Well you're in luck! Museums around the world are starting to offer unrestricted image use of the most infamous and recognizable artworks we know and love.
Why invest in experiential? Is now the right time?
Most brands are invested in digital and social marketing efforts, for good reason - it's where people spend a vast amount of their time. But the result is information overload and a limited capacity for any customer to be truly loyal to any one brand. Millennials are the ever-more-influential and desired demographic, and experiential campaigns compliment digital strategies by appealing to the emotional, tactile, and physiological needs of customers, ensuring that you are reaching people in all aspects of their daily life.
While there's an abundance of subscription tools on the market, here's our take on 20 free online resources to help you and your team become all the more productive in the year ahead. Whether you're a designer, video pro, social media whiz or just need or organize your thoughts, we've got you covered!