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Breaking Taboos in Advertising: Censorship Need Not Apply

In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across.  So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?

Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.

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We’re Hiring! Production/Special Projects Intern

We are seeking creative, ambitious, media savvy interns who crave the opportunity to think big.  You'll working with our team as we launch Scope: A conversation on women in production.  Scope invites the most visionary and emerging female producers of today to share their experience, expertise, and outlook on a wide range of creative industries, from advertising and broadcast to film, radio and live performance. Scope pulls back the curtain on the role of female producers within the global community and the impact of their work on current social and cultural trends, political ideologies, the next generation of artists and storytellers, and the production industry of tomorrow.  Interested?  Keep reading.

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