Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary. It was only a matter of time before the advertising industry jumped on board. “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign. For art purists, that may be an uncomfortable line of thought. For agency executives, it’s a line of thought that works.
In what might be the most significant attempt by a major museum to tackle the subject of gender fluidity in contemporary art, Trigger: Gender as a Tool and a Weapon opened last month on September 27th at the New Museum. The exhibition gives voice to over 40 intergenerational and multi-disciplinary artists investigating “gender’s place in contemporary art and culture at a moment of political upheaval and renewed culture wars.” The collective work explores “gender beyond the binary to usher in more fluid and inclusive expressions of identity.”