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9 Ad Campaign Fails from Years Past (and lessons learned along the way)

Dove’s “Campaign for Real Beauty” remains a standout after more than 14 years.  By deconstructing beauty norms at a time when few women considered themselves beautiful according to modern standards (in other words, skinny, young, and blemish-free), the personal care brand created what Ad Age considers the No. 1 campaign of the 21st century.  A successful brand campaign such as this may look effortless, but it’s the product of skilled marketing expertise, good strategic judgement, and boundless creativity. But what about the campaigns that don’t meet these criteria?

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You Are What You Wear: MoMA Taps the Museum-Going Public as the Subject of Its Latest Show

Real-time art merges with historical archive in Emily Spivack’s An archive of everything worn to MoMA from November 1, 2017, to January 28, 2018 at the Museum of Modern Art in New York.  Asking museum-goers to text a list of what they or someone around them is wearing at the time of their visit, Spivack projects the descriptions in various locations throughout the museum. Once completed, the project will capture “an impression of a specific period of time at the Museum through vernacular descriptions of clothed bodies.” In essence, Spivack achieves exactly what a painting might do—seizing a specific, self-contained moment, recording it for posterity.

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