Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer. So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.
We’ve all had them. We dread them, yet sometimes they seem unavoidable. That’s right, we’re talking about unsavory clients. They come in all shapes and sizes - the CMO with way too many opinions, the brand manager with absolutely no opinions, and of course, the decision making executive that seems impossible to reach.
The youngest crop of teenagers - known as Generation Z and born between 1996 and 2010 - represents perhaps one of the most complex and misunderstood customers in advertising history. A highly mobile, social media-fluent, and socially conscious generation of multitaskers, they are expected to account for 40% of all consumers by 2020 with the potential to wield billions in buying power, making them a larger and more diverse cohort than Baby Boomers or Millennials.
Dove’s “Campaign for Real Beauty” remains a standout after more than 14 years. By deconstructing beauty norms at a time when few women considered themselves beautiful according to modern standards (in other words, skinny, young, and blemish-free), the personal care brand created what Ad Age considers the No. 1 campaign of the 21st century. A successful brand campaign such as this may look effortless, but it’s the product of skilled marketing expertise, good strategic judgement, and boundless creativity. But what about the campaigns that don’t meet these criteria?
As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.
As Hurricane Harvey wreaks mayhem in the Gulf, and Irma surges over the Atlantic coast, the idea of marketing your business to hundreds of thousands of consumers in affected areas may seem appealing. It’s entrepreneurship 101: Problems create opportunities, right? Wrong.
Why invest in experiential? Is now the right time?
Most brands are invested in digital and social marketing efforts, for good reason - it's where people spend a vast amount of their time. But the result is information overload and a limited capacity for any customer to be truly loyal to any one brand. Millennials are the ever-more-influential and desired demographic, and experiential campaigns compliment digital strategies by appealing to the emotional, tactile, and physiological needs of customers, ensuring that you are reaching people in all aspects of their daily life.
While there's an abundance of subscription tools on the market, here's our take on 20 free online resources to help you and your team become all the more productive in the year ahead. Whether you're a designer, video pro, social media whiz or just need or organize your thoughts, we've got you covered!