skip to Main Content

Microhabits Lead to Big Discussions and Brand Wins at Cannes Health

The art of self-improvement: eating better, breathing your way to zen, gamifying exercise from your living room to hotel room. This was just the tip of the iceberg this year at Cannes Health, where brands and marketing leaders leaned into small but influential lifestyle changes, learning how to better make use of behavioral science to help consumers achieve their ultimate wellness goals.
Read More

Vertical Video: From Blip to Buzzword

Many of us don’t flip our phones or other digital devices sideways when we record a video or watch a movie, never mind the small picture and awkward framing.  It’s a hassle, right? Now we don’t have to. Welcome to the vertical video revolution.  With remarkable speed, the video technology - which has a 9:16 aspect ratio - is replacing the traditional 16:9 landscape and 1:1 square formats.  It’s taller and narrower, addressing our mobile-centric entertainment habits and the fact that we hold our devices vertically 94% of the time.
Read More

Experiencing Augmented Reality: Sound as the Next Frontier

Virtual reality and augmented reality technologies are popping up everywhere as brands try to engage consumers with increasingly immersive and compelling experiences. From helping them preview products in real-world environments, embark on virtual tours or extend live experiences, it’s the ultimate in 3-D marketing. While virtual reality takes consumers to different places, augmented reality puts objects in front of their eyes, and now, brings sound to their ears.
Read More

A New MoMA for A New Era: Reimagining the Museum Experience

New York’s Museum of Modern Art (MoMA) is making a bold move, shaking up the way the iconic museum, first opened in 1929, presents everything under its roof, from the depths of the permanent collection, to rotating exhibits and edgy live performances. Radical shifts are underway to change the way visitors view and perceive art in the 21st century; as a result, MoMA’s renovation will provide a blueprint for how other museums around the world can remap the visitor experience far into the new millennium.
Read More

Emotional Branding and The Power of Feelings

Like a romantic suitor who gives you butterflies, emotional branding is all about stirring feelings that create positive mental representations, visceral connections, and consistent loyalty to a brand over time. The best emotional branding strategy works from the perspective of the consumer, who wants to be known, inspired, awakened, and helped.
Read More

Clothing Brand Gets FUCT

In April of this year, the Supreme Court heard a case that was quite literally FUCT.  

Pronounced as an acronym spelled out letter by letter, FUCT is a popular streetwear clothing label founded by Los Angeles artist and entrepreneur Erik Brunetti. Established in 1990, the brand filed a trademark application in 2011 and is now defending its brand name and rights to a federal trademark in the nation’s highest court on the grounds of free speech.
Read More

Worldwide Fistula Fund 4th Annual Fundraiser: Restoring Dignity for Women and Girls

Join us on May 2nd for the 4th Annual Fundraiser 4th Annual Fundraiser by our client, Worldwide Fistula Fund. We are excited to support and celebrate the expansive efforts by WFF to restore the health and dignity of women and girls suffering from devastating childbirth injuries across sub-saharan Africa. After working with WFF since the fall of 2018, we are excited to serve as a promotional sponsor for their spring fundraising event - and hope to see you there!
Read More
Back To Top