Uncategorized Archives - Curmudgeon Group

Creative Agency or Freelance Finds? Brands Have Options

April 6, 2022
Adele McKenna

The gig economy is alive and well. In fact, this modern online phenomenon has only been exacerbated by the global pandemic. Our subsequent shift to remote work and The Great Resignation lead seasoned professionals to quit their jobs in pursuit…

NFTs: The Next Marketing Frontier?

March 15, 2022
Curmudgeon Group

By now, many people know that the acronym NFT stands for non-fungible token. And more and more creative agencies are finding ways to incorporate NFTs in their work. NFTs are unique units of computer data stored on a longer chain…

(Un)Sustainable Supply Chains and the Perfect Holiday Advertising Storm

December 7, 2021
Adele McKenna

As the holiday shopping frenzy brings the global supply chain to its knees, brands, ad agencies, creative production teams and consumers are facing a collective reckoning. There’s no debate that we need a better way forward.

Movie Marketing: Did a Year of Streaming Kill the Big Screen?

October 29, 2021
Adele McKenna

Global theatrical revenue fell drastically between 2019 and 2020. In response, many studios relied on streaming services to help them survive. In the wake of the biggest year for streaming to date, the film industry waits to see if audiences will return to theaters or remain on the couch.

The Shifting Landscape of Brand-Athlete Partnerships

October 15, 2021
Kaycie Surrell

With the Winter Olympics in Beijing less than six months away, it’s time for advertisers to leverage the lessons learned in Tokyo and prioritize what makes the Games so appealing in the first place, aka athletes.

Accessibility and Inclusivity in Advertising

August 20, 2021
Adele McKenna

There’s no substitute for authentic representation. When companies hire marketers, writers, web developers and leadership candidates living with disabilities, new perspectives and lived experiences are brought to the table.

The Fragile Five-Year Plan: What’s Missing for Creative that ‘Works’

July 23, 2021
Josie Davis

Over the past year, we’ve noticed a growing trend in clients approaching us with newly minted five-year strategic plans. There’s a huge sigh of relief, if not pure joy, that the job is done. At least a year in the…

Small but Mighty: the Rise of the Boutique Agency

July 9, 2021
Adele McKenna

The shift to digital advertising puts greater emphasis on a brand’s ability to respond quickly. Aside from being nimble, the boutique ad agency model is streamlined and accessible.

The Rise of the NFT and What it Means for Art in Advertising

June 10, 2021
Adele McKenna

NFTs provide a way for digital artists to monetize their art and connect with fans — forward-thinking brands see them as a new opportunity to boost brand awareness and engage with their audiences.

Women in Sports: Who Has the Power?

May 20, 2021
Kaycie Surrell

Miscalculating return on investment is a big mistake for any brand that decides to bypass women’s sports down the line.