The Future of Impact in Creative Strategy
Demanding greater transparency in production and labor practices, consumers aren’t only vocalizing their concerns online, they’re voting with their wallets and ethical brands are winning.
Value versus Cost: How Reputation Impacts Brand Strategy
The brands we’ve learned to rely on have endured thanks to reputations that stand the test of time, but it's a fast-moving machine — and when it comes to reputation, what was perfectly fine a moment ago can go wrong in a snap.
2021 Brand Messaging Aims to Boost Vaccine Confidence
As the pace of coronavirus vaccinations increase, major brands and other trusted messengers are taking action around the world to educate and encourage confidence in vaccine development.
Parenting in 2021: Is Your Brand Strategy On Point?
Last year flipped parenting on its head as moms and dads across the country scrambled to balance work from home with homeschooling the kids. To remain relevant, parenting brands scrapped the playbook and sought new ways to connect with the “modern” parent while addressing the challenges brought on by the pandemic that, well, nobody saw coming.
The Impact of Emotion on Brand Strategy
More than ever, it’s important for brands to understand what motivates their audience, what consumers care about, and what they need.
Zoom Shirts, Runway Streaming, Upcycled Sweats: Fashion May Never Be the Same
As the world shifts in the face of the pandemic, brand messaging in the fashion industry shifts along with it. The new buzzwords are empathy, comfort, and above all, adaptation.
Influencer Marketing: Heydey or Here to Stay?
Are social media influencers here to stay? Or might consumers begin to reject influencer marketing as it becomes more and more prevalent?
Not Just Entertainment: Brands Explore the Value Add of Going Virtual
While the value add of live, in-person media cannot be replaced, brands are well aware of the cultural phenomena surrounding live streaming.
Advertising in a Politically Charged Environment
In 2020, politics seemed to permeate everything, from get-out-the-vote efforts by companies like Uber and Lyft, to prompts on social media urging users to register and vote. There used to be a sense that politics was bad for business, but it seems we’ve encountered an era where it’s nearly impossible for brands to avoid getting political in some way.
Thank You, Next: Looking Back On A Year Like No Other
From pandemic-born phrases such as super-spreader event and quarantine pod to the culturally significant systemic racism and Black Lives Matter, to unprecedented, a word many of us will be happy to never hear again, this year had everyone talking.