Holiday Advertising and Messaging Shifts
Despite the upheaval of 2020, brands are creating holiday cheer by speaking directly to the impact of Covid-19 on the lives of families and individuals around the country and world.
Over the last few years, we have seen a boom in brands that tie their product in with charity. Philanthropic-minded companies can build brand loyalty with a business model that gives back by touching upon the feel-good receptors of the…