With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.
What do the best brands, artists, athletes - even politicians - have in common? They’ve nailed down the art of leaving an impact, a mark, long after you’ve had just a small taste of what they’re about. What is the secret to making sure the impact you’re after is the impact people feel? It starts by developing an emotional connection with your work in a way that directly engages your audience.