If advertisers understood the importance of social media before, the protest marches and unprecedented string of teacher strikes provide even more confirmation of digital media’s critical role — when used well — in engaging an audience and shaping public discourse from the grassroots up. K-12 education is a particularly tricky industry for advertisers. It’s one of the two largest industries in the US - comparable with healthcare - accounting for 7.2% of the nations GDP and the largest employer in every state, but spends only a fraction on advertising compared to other industries, according to Forbes.
- March 7, 2018
- Curmudgeon Group
It’s a classic ad. Gun-related death statistics from around the world run in a vertical column down the page: 48 people in Japan. 8 in Great Britain. 34 in Switzerland. The list goes on, finally jumping to 10,728 in the United States. A handgun is painted red, white and blue to resemble the nation’s flag.
That was 1981, not long after John Lennon was assassinated.
Nearly four decades later, Progressive Turnout Project, a Democratic political action committee, launched a billboard campaign inspired by 2018 Oscar nominee, Three Billboards Outside Ebbing, Missouri, demanding stricter gun control laws. The group called out US House Speaker Paul Ryan for repeatedly not passing gun reform legislation, particularly after the Valentine’s Day school shooting in Parkland, Fla..