Why invest in experiential?  Is now the right time?  
Most brands are invested in digital and social marketing efforts, for good reason - it's where people spend a vast amount of their time.  But the result is information overload and a limited capacity for any customer to be truly loyal to any one brand.  Millennials are the ever-more-influential and desired demographic, and experiential campaigns compliment digital strategies by appealing to the emotional, tactile, and physiological needs of customers, ensuring that you are reaching people in all aspects of their daily life.