get up close and personal with curmudgeon group. our company brief was released this morning and is available to the public onslideshare. check it out below and let us know how we can help you in 2016!
Art museums have a love affair with social media. In an era of selfies, hashtags, fleeting attention spans, digital dexterity and post/share/comment obsession, museums look more and more frequently to their social media managers as branded content gurus and media love gods. Here are a few of the easily implemented initiatives major museums have tested and approved.
Experiential art connects viewers to one another and to the work itself in ways that surround, captivate and fascinate - producing experiences that are anything but ordinary. It was only a matter of time before the advertising industry jumped on board. “I believe art is a bottomless pit to be used for experiential inspiration. It allows advertisers and brands to behave badly or strangely and with a shrug of the shoulders say 'it's art',” explains Campaign. For art purists, that may be an uncomfortable line of thought. For agency executives, it’s a line of thought that works.