get up close and personal with curmudgeon group. our company brief was released this morning and is available to the public onslideshare. check it out below and let us know how we can help you in 2016!
One Mad Hit Juice Box. V’Nilla Cookies & Milk. Whip’d Strawberry. Carnival Crunch. Twirly Pop. Could these be new ice cream flavors from Ben & Jerry’s? Or Kellogg cereals? Nope. They are flavors of E-Juice, also known as smoke juice or E-liquid, a nicotine-based liquid used in electronic cigarettes and personal vaporizers.
In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across. So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?
Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.
Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer. So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.