Knowledge is power, especially when it comes to creating a successful ad campaign. Ideas, trends, insights, data. Keep your finger on the pulse of everything with this curated list of industry blogs.
As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.
A sea of viewers sits quietly enthralled, while a company of actors, established in their world of illusion, make believe they’re not there at all. An imaginary barrier that exists between actors and audiences in theatrical performance, the fourth wall carves out space for realism in a fictional world. But not only is the fourth wall being broken, but theater is on the move, traveling between spaces and city blocks, taking audiences along for the ride. This is immersive theater, and then some.
With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.
Why invest in experiential? Is now the right time?
Most brands are invested in digital and social marketing efforts, for good reason - it's where people spend a vast amount of their time. But the result is information overload and a limited capacity for any customer to be truly loyal to any one brand. Millennials are the ever-more-influential and desired demographic, and experiential campaigns compliment digital strategies by appealing to the emotional, tactile, and physiological needs of customers, ensuring that you are reaching people in all aspects of their daily life.
According to Chron.com, experiential marketing is "based on the entire experience a consumer has with a product or service [...] allowing the consumer to try the service or product for himself." The goal, according to Chron.com, is to "appeal both…