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The Future of TikTok Advertising

TikTok is the most-downloaded mobile app and fastest-growing social media platform. It reaches 1 billion users who spend nearly 20 hours on the app each month and generated more than $11 billion in annual revenue from ads in 2022—a 200%…

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How To Market to Multiple Generations

With the growth of social media and a pandemic-driven surge in eCommerce, marketers have more access to a broader swath of audiences than ever-from the newest consumers of Generation Z to older and savvier consumers with greater spending power. In…

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NFTs: The Next Marketing Frontier?

By now, many people know that the acronym NFT stands for non-fungible token. And more and more creative agencies are finding ways to incorporate NFTs in their work. NFTs are unique units of computer data stored on a longer chain…

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Parenting in 2021: Is Your Brand Strategy On Point?

Last year flipped parenting on its head as moms and dads across the country scrambled to balance work from home with homeschooling the kids. To remain relevant, parenting brands scrapped the playbook and sought new ways to connect with the “modern” parent while addressing the challenges brought on by the pandemic that, well, nobody saw coming.
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