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Putting the can and can't in cantankerous

Can Environmental Films Help the Planet?

The number of deer hunted in the U.S. purportedly decreased by half in the years following the animated film Bambi’s release, and pork sales dropped by around 20% when Babe hit theaters across America. It seems anthropomorphizing adorable animals is…

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How To Market to Multiple Generations

With the growth of social media and a pandemic-driven surge in eCommerce, marketers have more access to a broader swath of audiences than ever-from the newest consumers of Generation Z to older and savvier consumers with greater spending power. In…

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