Putting the can and can't in cantankerous
The Hows & Whos of Mental Health In Advertising
Products and services are cool, but have you ever tried feeling seen? Whether someone is perusing a city street or the web, they’re apt to be swimming in ads. Products and services calling to be seen saturate every corner of…
Ad Censorship: Pros, Cons, & Creative Prose
From cannabis to breasts and vag— er, private parts —online ad policies are putting a strain on advertisers’ word-spreading prowess. Calling for a careful tiptoe around pertinent pictures and descriptors, successfully advertising on the web for what are often *critical*…
AI and Advertising: Will Bots Replace Creatives?
"Simply tell our Artificial Intelligence your Target Audience, the platform you are creating the ads on, it will select the best tone and length for the platform while focusing on your target audience’s pain points—in just 2 minutes!" This online…
The Future of TikTok Advertising
TikTok is the most-downloaded mobile app and fastest-growing social media platform. It reaches 1 billion users who spend nearly 20 hours on the app each month and generated more than $11 billion in annual revenue from ads in 2022—a 200%…
The Super Bowl is Back: What Does That Mean for Marketers?
When the Philadelphia Eagles take on the Kansas City Chiefs at Super Bowl LVII, many spectators are as eager to see the advertisements as the game. Super Bowl is traditionally marketing's biggest night, and this year promises to be no…