The Impact of Emotion on Brand Strategy
More than ever, it’s important for brands to understand what motivates their audience, what consumers care about, and what they need.
Advertising in a Politically Charged Environment
In 2020, politics seemed to permeate everything, from get-out-the-vote efforts by companies like Uber and Lyft, to prompts on social media urging users to register and vote. There used to be a sense that politics was bad for business, but it seems we’ve encountered an era where it’s nearly impossible for brands to avoid getting political in some way.