Putting the can and can't in cantankerous
Prison Lite: Ex-Con Boot Camps and the Saks Wellness Brand Experience
Saks Fifth Avenue and ex-cons. An uncomfortable partnership? Maybe. But then again ...Ex-con Coss Marte is CEO and founder of ConBody, a prison-like boot camp that is now part of the recently launched Saks Wellery, a 16,600-square-foot health and fitness brand experience popup. At the heart of the Saks Wellery is the concept of wellness as the new luxury.
Touch, Snap, Post: Becoming an Arts Media Darling in the Social Media Age
Art museums have a love affair with social media. In an era of selfies, hashtags, fleeting attention spans, digital dexterity and post/share/comment obsession, museums look more and more frequently to their social media managers as branded content gurus and media love gods. Here are a few of the easily implemented initiatives major museums have tested and approved.
Artificial Intelligence: Your Creative Partner or Replacement?
Stanky Bean anyone? Maybe a touch of Turdly? That’s what you get when you ask artificial intelligence to get creative. Research scientist and neural network expert Janelle Shane put AI to the test by training a neural network to create new paint colors.
360 Degrees of Engagement
With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.
V&A Case Study: Reinventing An Age-Old Brand For A New Arts Culture
In 2001, the troubled grand dame of British arts institutions, the Victoria and Albert Museum - commonly known as the V&A - was given six months to not only justify its existence to Culture Secretary Chris Smith, but to create…