Last year flipped parenting on its head as moms and dads across the country scrambled to balance work from home with homeschooling the kids. To remain relevant, parenting brands scrapped the playbook and sought new ways to connect with the “modern” parent while addressing the challenges brought on by the pandemic that, well, nobody saw coming.
Whether employees sit in a corporate office or work remotely, it’s important to keep the culture relevant and updated.
The youngest crop of teenagers - known as Generation Z and born between 1996 and 2010 - represents perhaps one of the most complex and misunderstood customers in advertising history. A highly mobile, social media-fluent, and socially conscious generation of multitaskers, they are expected to account for 40% of all consumers by 2020 with the potential to wield billions in buying power, making them a larger and more diverse cohort than Baby Boomers or Millennials.
As we bid adieu to 2017, we’re taking a look back at some of the years’ biggest trends in experiential marketing and creative strategy – none of which are expected to disappear anytime soon.
Why invest in experiential? Is now the right time?
Most brands are invested in digital and social marketing efforts, for good reason - it's where people spend a vast amount of their time. But the result is information overload and a limited capacity for any customer to be truly loyal to any one brand. Millennials are the ever-more-influential and desired demographic, and experiential campaigns compliment digital strategies by appealing to the emotional, tactile, and physiological needs of customers, ensuring that you are reaching people in all aspects of their daily life.