From Norman Rockwell and Kellogg’s Cornflakes to Kitchen Aid and Salvador Dalí, advertising has looked to the art world for inspiration around branded content and concept design for decades past. But for many of us who live between the fold, the question of whether advertising itself truly qualifies as an artform is open for debate.
Remember Pepsi’s self-proclaimed protest ad? The one where white model Kendall Jenner offers a can of Pepsi to a police officer during a street demonstration? The one that was pulled less than 24 hours after its debut internet release? Or…
Last year YouTube unveiled the 6-second mobile ad, described by YouTube as “little haikus of video ads.” Shortening attention spans, the consumption of media on handheld devices, and an expectation for content-on-demand has brought us here. While brevity points to the future of advertising, it’s fair to ask whether six seconds is enough time for truly meaningful content, or just enough time for entertaining content. It seems that more and more, media companies are betting on both, or at least the probability that advertisers and consumers will see it that way.
We are seeking creative, ambitious, media savvy interns who crave the opportunity to think big. You'll working with our team as we launch Scope: A conversation on women in production. Scope invites the most visionary and emerging female producers of today to share their experience, expertise, and outlook on a wide range of creative industries, from advertising and broadcast to film, radio and live performance. Scope pulls back the curtain on the role of female producers within the global community and the impact of their work on current social and cultural trends, political ideologies, the next generation of artists and storytellers, and the production industry of tomorrow. Interested? Keep reading.
According to Chron.com, experiential marketing is "based on the entire experience a consumer has with a product or service [...] allowing the consumer to try the service or product for himself." The goal, according to Chron.com, is to "appeal both…
Early this August, a crowd gathered at 6:30pm for the second installment of our Creative Impact Series, hosted by Google at their downtown Chicago office. The view of Chicago's skyline from the 17th floor was the defining backdrop. Kicking the…