"Simply tell our Artificial Intelligence your Target Audience, the platform you are creating the ads on, it will select the best tone and length for the platform while focusing on your target audience’s pain points—in just 2 minutes!" This online…
Since Russia invaded Ukraine more than four months ago, agencies and marketers worldwide have been standing up for the embattled nation and halting business with Russian companies in a unified show of support. Across Ukraine, too, creative messaging is working…
A growing CBD market may sound like an easy way to make a buck, but brands face complex hurdles to continued growth as public demand outpaces both science and the law.
Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer. So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.
In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across. So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?
Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.
What does it take to be a woman at the helm of advertising? What role does gender play in the leadership and growth of creative agencies? I recently set out to answer these questions along with Katy Osborn, doc filmmaker and co-founder of Amelia Street Studio, in our first ever Facebook Live.
Less than three months ago the North American Climate Summit, held right here in the Windy City, brought together mayors, civic leaders, and businesses from across the U.S., Canada and Mexico to sign a charter pledging to reduce greenhouse emissions and address the impact cities have on climate change. But despite the overwhelming support, some of the most important players living at the forefront of innovation, strategy, storytelling and creative thinking were missing from the table. Advertising and PR agencies. These are the professionals who determine what and when we buy, and much of what we believe. Their job is to tell stories, deliver on the most powerful ideas and campaigns that in turn change our behavior and perception of not just brands, but of society as a whole.
Working together is more powerful than working alone, and that particularly holds true for women who work behind the scenes in critical yet often unrecognized roles in advertising, music, film, live performance, and broadcast media.
That’s just one reason why our team here at Curmudgeon Group recently launched Scope, a wide-ranging conversation focusing on the most visionary and emerging female producers of today. As a women-owned creative agency, we are in the unique position of being able to cultivate a community of veteran producers, creative leaders, and industry newcomers to alter and diversify the landscape, along with shifting attitudes and expectations.
At a time when the Twitter hashtag #metoo has officially become a thing — and hopes for serious change along with it — we thought it was time to ask our own Josie Elizabeth Davis, Curmudgeon Group’s founder and Chief Creative Officer, for her take on being an entrepreneur/woman/risk-taker/go-getter at the frontlines of experiential marketing, creative production, PR and advertising.