see what’s new in 2016!

get up close and personal with curmudgeon group.  our company brief was released this morning and is available to the public on slideshare.  check it out below and let us know how we can help you in 2016!

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Southwest learns the hard way: For a brand with ‘heart’, quality matters, too.

Summer was on sale again in May at Southwest Airlines, whose smiling pilots and flight attendants offered one-way fares as low as $49 as part of its annual, multi-platform "Transfarency" marketing campaign.  For decades, Southwest Airlines led the nation’s domestic carriers as one of the most aggressive advertisers, with a $218MM advertising budget in 2015.  Its front-facing public relations and brand strategy projected an image of the nation’s most consumer-friendly airline with a family-style employee culture.  The investment paid off with good press and high returns.

Until it didn’t.

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