Putting the can and can't in cantankerous
Art museums have a love affair with social media. In an era of selfies, hashtags, fleeting attention spans, digital dexterity and post/share/comment obsession, museums look more and more frequently to their social media managers as branded content gurus and media love gods. Here are a few of the easily implemented initiatives major museums have tested and approved.
With technological advances and more platforms and wearable devices than ever before, the power of immersive and interactive video has officially infiltrated the world of experiential advertising. The revolutionary format can demonstrate products from clothes to cars at every angle, communicate a brand’s mission, supplement traditional advertising, and provide a unique blend of information and entertainment. It also gives marketers feedback on content by recording views and what customers have chosen to see.
In 2001, the troubled grand dame of British arts institutions, the Victoria and Albert Museum - commonly known as the V&A - was given six months to not only justify its existence to Culture Secretary Chris Smith, but to create…
From Norman Rockwell and Kellogg’s Cornflakes to Kitchen Aid and Salvador Dalí, advertising has looked to the art world for inspiration around branded content and concept design for decades past. But for many of us who live between the fold, the question of whether advertising itself truly qualifies as an artform is open for debate.