Putting the can and can't in cantankerous
defining the experience in experiential
According to Chron.com, experiential marketing is "based on the entire experience a consumer has with a product or service [...] allowing the consumer to try the service or product for himself." The goal, according to Chron.com, is to "appeal both…
The Ultimate Brand Experience: Just Like Lemonade
Many of us have been there, driving on a hot summer day when suddenly from the corner of our eye we see the eager wave of an 8-year old budding entrepreneur, standing behind a nailed together sidewalk stand, decorated with…
Impact Series: 5 Reasons to Engage your Audience
Early this August, a crowd gathered at 6:30pm for the second installment of our Creative Impact Series, hosted by Google at their downtown Chicago office. The view of Chicago's skyline from the 17th floor was the defining backdrop. Kicking the…
Why Measurements Matter: Spring Creative Metrics Panel
if you've ever funded, collaborated on, or produced a project of any kind, you've probably come to grips with the fact that measurements matter. one of the biggest challenges I've faced this past year was how to measure the impact of…