A New MoMA for A New Era: Reimagining the Museum Experience

New York’s Museum of Modern Art (MoMA) is making a bold move, shaking up the way the iconic museum, first opened in 1929, presents everything under its roof, from the depths of the permanent collection, to rotating exhibits and edgy live performances. Radical shifts are underway to change the way visitors view and perceive art in the 21st century; as a result, MoMA’s renovation will provide a blueprint for how other museums around the world can remap the visitor experience far into the new millennium.
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Emotional Branding and The Power of Feelings

Like a romantic suitor who gives you butterflies, emotional branding is all about stirring feelings that create positive mental representations, visceral connections, and consistent loyalty to a brand over time. The best emotional branding strategy works from the perspective of the consumer, who wants to be known, inspired, awakened, and helped.
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Clothing Brand Gets FUCT

In April of this year, the Supreme Court heard a case that was quite literally FUCT.  

Pronounced as an acronym spelled out letter by letter, FUCT is a popular streetwear clothing label founded by Los Angeles artist and entrepreneur Erik Brunetti. Established in 1990, the brand filed a trademark application in 2011 and is now defending its brand name and rights to a federal trademark in the nation’s highest court on the grounds of free speech.
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Worldwide Fistula Fund 4th Annual Fundraiser: Restoring Dignity for Women and Girls

Join us on May 2nd for the 4th Annual Fundraiser 4th Annual Fundraiser by our client, Worldwide Fistula Fund. We are excited to support and celebrate the expansive efforts by WFF to restore the health and dignity of women and girls suffering from devastating childbirth injuries across sub-saharan Africa. After working with WFF since the fall of 2018, we are excited to serve as a promotional sponsor for their spring fundraising event - and hope to see you there!
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5 Ways to Deal with an Unsavory Client

We’ve all had them.  We dread them, yet sometimes they seem unavoidable.  That’s right, we’re talking about unsavory clients.  They come in all shapes and sizes - the CMO with way too many opinions, the brand manager with absolutely no opinions, and of course, the decision making executive that seems impossible to reach.  

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10 of the Best Chicago Bars for Creative Types

From Les Deux Magots in Paris to New York’s Studio 54, the bar and club scene has long held fertile ground for the creatives among us. Whether your inspiration is music, literature, film or the fine arts, you may well find your muse in one of these 10 Chicago bars.

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The Virtual Revolution Goes Mobile

If you’re in marketing, the augmented and virtual reality experience may seem a bit old hat by now.  But the virtual revolution is taking a new shape - thanks to the ever transforming capabilities of our mobile devices.  

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2018 Advertising Trends: Reaching Audiences Here, There, and Everywhere

It seems hard to believe that most advertisers once flocked to TV and newspaper. Advancements in technology offer unparalleled possibilities for targeting and engaging audiences, irrevocably altering the media landscape and consumer behavior.  The digital marketing revolution affects everything from how content is created to audience expectations, and experiential advertising stands at the forefront. Consumers, who see more than 5,000 advertisements in a single day, are looking to connect less directly with products and more directly with one another through meaningful brand experiences.  

Here are some of the top trends we anticipate having the most impact on advertising in 2018:  

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