Kaycie Surrell, Author at Curmudgeon Group

The Shifting Landscape of Brand-Athlete Partnerships

October 15, 2021
Kaycie Surrell

With the Winter Olympics in Beijing less than six months away, it’s time for advertisers to leverage the lessons learned in Tokyo and prioritize what makes the Games so appealing in the first place, aka athletes.

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Women in Sports: Who Has the Power?

May 20, 2021
Kaycie Surrell

Miscalculating return on investment is a big mistake for any brand that decides to bypass women’s sports down the line.

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Not Just Entertainment: Brands Explore the Value Add of Going Virtual

January 28, 2021
Kaycie Surrell

While the value add of live, in-person media cannot be replaced, brands are well aware of the cultural phenomena surrounding live streaming.

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Thank You, Next: Looking Back On A Year Like No Other

December 31, 2020
Kaycie Surrell

From pandemic-born phrases such as super-spreader event and quarantine pod to the culturally significant systemic racism and Black Lives Matter, to unprecedented, a word many of us will be happy to never hear again, this year had everyone talking.

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Holiday Advertising and Messaging Shifts

December 10, 2020
Kaycie Surrell

Despite the upheaval of 2020, brands are creating holiday cheer by speaking directly to the impact of Covid-19 on the lives of families and individuals around the country and world.

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Embracing Uncertainty: Brands That Are Making It Work

November 20, 2020
Kaycie Surrell

Thanks to dramatic shifts in consumer behavior since the start of the pandemic, some brands are thriving and taking advantage of opportunities to reach new audiences.

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Saving America’s Most Beloved Brand

September 28, 2020
Kaycie Surrell

The Postal Service is an undeniable and integral part of American history, and inarguably engrained in the fabric of our culture. What will it take to save it?

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TikTok Takeover: The App That’s Changing The Game

September 3, 2020
Kaycie Surrell

Mandated social distancing and the increase in WFH drove all types of people to Tiktok. This steady growth, coupled with the app's unique algorithm, gives it the perfect appeal to brands looking to engage virtually with new audiences.

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Art, Culture, and Covid: Galleries and Museums Adapt to a New Normal

August 13, 2020
Kaycie Surrell

Artmaking and adaptability go hand in hand. Art and performance industries like museums and galleries are finding out what the new normal means to them.

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Art, Culture, and Covid: Where Do We Go From Here?

July 16, 2020
Kaycie Surrell

With the ever-present and underlying fear associated with the virus, it might seem like a particularly difficult time to create. But artists continue to tap into the existing isolation and come out the other side with new, ever more creative ways to showcase their talents.

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