With the Winter Olympics in Beijing less than six months away, it’s time for advertisers to leverage the lessons learned in Tokyo and prioritize what makes the Games so appealing in the first place, aka athletes.
Miscalculating return on investment is a big mistake for any brand that decides to bypass women’s sports down the line.
While the value add of live, in-person media cannot be replaced, brands are well aware of the cultural phenomena surrounding live streaming.
From pandemic-born phrases such as super-spreader event and quarantine pod to the culturally significant systemic racism and Black Lives Matter, to unprecedented, a word many of us will be happy to never hear again, this year had everyone talking.
Despite the upheaval of 2020, brands are creating holiday cheer by speaking directly to the impact of Covid-19 on the lives of families and individuals around the country and world.
Thanks to dramatic shifts in consumer behavior since the start of the pandemic, some brands are thriving and taking advantage of opportunities to reach new audiences.
The Postal Service is an undeniable and integral part of American history, and inarguably engrained in the fabric of our culture. What will it take to save it?
Mandated social distancing and the increase in WFH drove all types of people to Tiktok. This steady growth, coupled with the app's unique algorithm, gives it the perfect appeal to brands looking to engage virtually with new audiences.
Artmaking and adaptability go hand in hand. Art and performance industries like museums and galleries are finding out what the new normal means to them.
With the ever-present and underlying fear associated with the virus, it might seem like a particularly difficult time to create. But artists continue to tap into the existing isolation and come out the other side with new, ever more creative ways to showcase their talents.