Putting the can and can't in cantankerous
From pandemic-born phrases such as super-spreader event and quarantine pod to the culturally significant systemic racism and Black Lives Matter, to unprecedented, a word many of us will be happy to never hear again, this year had everyone talking.
Despite the upheaval of 2020, brands are creating holiday cheer by speaking directly to the impact of Covid-19 on the lives of families and individuals around the country and world.
Thanks to dramatic shifts in consumer behavior since the start of the pandemic, some brands are thriving and taking advantage of opportunities to reach new audiences.
Supplier diversity programs have taken off in recent years — but how will the pandemic impact diverse and minority-owned vendors, contractors, and suppliers?