Putting the can and can't in cantankerous
We are a team that has worked together for a while, knows each other’s quirks, and maintains a sense of humor. We're all adapting and learning to be patient while recognizing that the current situation impacts people differently.
Responding with flexibility and empathy to current conditions and consumer anxiety is key, and advertisers will be served well by effective and relevant messaging strategies.
With brands producing a constant stream of content, and more decision making power resting in the hands of individuals, the ability to tell a story - one that can be transformed into a viral, shareable, moment - is what brands rely on to attract, persuade, and engage consumers.
Traditional malls are no longer the popular destinations they once were, but don’t count them out just yet.
Asking women to pander to workplace biases and avoid advancement is not the way forward. Instead, we can choose to commit to visible, valued work and support other women while we do it.