Putting the can and can't in cantankerous
Value versus Cost: How Reputation Impacts Brand Strategy
The brands we’ve learned to rely on have endured thanks to reputations that stand the test of time, but it's a fast-moving machine — and when it comes to reputation, what was perfectly fine a moment ago can go wrong in a snap.
2021 Brand Messaging Aims to Boost Vaccine Confidence
As the pace of coronavirus vaccinations increase, major brands and other trusted messengers are taking action around the world to educate and encourage confidence in vaccine development.
Parenting in 2021: Is Your Brand Strategy On Point?
Last year flipped parenting on its head as moms and dads across the country scrambled to balance work from home with homeschooling the kids. To remain relevant, parenting brands scrapped the playbook and sought new ways to connect with the “modern” parent while addressing the challenges brought on by the pandemic that, well, nobody saw coming.
The Impact of Emotion on Brand Strategy
More than ever, it’s important for brands to understand what motivates their audience, what consumers care about, and what they need.
Zoom Shirts, Runway Streaming, Upcycled Sweats: Fashion May Never Be the Same
As the world shifts in the face of the pandemic, brand messaging in the fashion industry shifts along with it. The new buzzwords are empathy, comfort, and above all, adaptation.