Putting the can and can't in cantankerous
The Rise of the NFT and What it Means for Art in Advertising
NFTs provide a way for digital artists to monetize their art and connect with fans — forward-thinking brands see them as a new opportunity to boost brand awareness and engage with their audiences.
Women in Sports: Who Has the Power?
Miscalculating return on investment is a big mistake for any brand that decides to bypass women’s sports down the line.
The Future of Impact in Creative Strategy
Demanding greater transparency in production and labor practices, consumers aren’t only vocalizing their concerns online, they’re voting with their wallets and ethical brands are winning.
Value versus Cost: How Reputation Impacts Brand Strategy
The brands we’ve learned to rely on have endured thanks to reputations that stand the test of time, but it's a fast-moving machine — and when it comes to reputation, what was perfectly fine a moment ago can go wrong in a snap.
2021 Brand Messaging Aims to Boost Vaccine Confidence
As the pace of coronavirus vaccinations increase, major brands and other trusted messengers are taking action around the world to educate and encourage confidence in vaccine development.