Putting the can and can't in cantankerous
As the world shifts in the face of the pandemic, brand messaging in the fashion industry shifts along with it. The new buzzwords are empathy, comfort, and above all, adaptation.
Are social media influencers here to stay? Or might consumers begin to reject influencer marketing as it becomes more and more prevalent?
While the value add of live, in-person media cannot be replaced, brands are well aware of the cultural phenomena surrounding live streaming.
From pandemic-born phrases such as super-spreader event and quarantine pod to the culturally significant systemic racism and Black Lives Matter, to unprecedented, a word many of us will be happy to never hear again, this year had everyone talking.