Putting the can and can't in cantankerous
The Shifting Landscape of Brand-Athlete Partnerships
With the Winter Olympics in Beijing less than six months away, it’s time for advertisers to leverage the lessons learned in Tokyo and prioritize what makes the Games so appealing in the first place, aka athletes.
Accessibility and Inclusivity in Advertising
There’s no substitute for authentic representation. When companies hire marketers, writers, web developers and leadership candidates living with disabilities, new perspectives and lived experiences are brought to the table.
The Fragile Five-Year Plan: What’s Missing for Creative that ‘Works’
Over the past year, we’ve noticed a growing trend in clients approaching us with newly minted five-year strategic plans. There’s a huge sigh of relief, if not pure joy, that the job is done. At least a year in the…
Small but Mighty: the Rise of the Boutique Agency
The shift to digital advertising puts greater emphasis on a brand’s ability to respond quickly. Aside from being nimble, the boutique ad agency model is streamlined and accessible.
The Rise of the NFT and What it Means for Art in Advertising
NFTs provide a way for digital artists to monetize their art and connect with fans — forward-thinking brands see them as a new opportunity to boost brand awareness and engage with their audiences.