Putting the can and can't in cantankerous
Can Environmental Films Help the Planet?
The number of deer hunted in the U.S. purportedly decreased by half in the years following the animated film Bambi’s release, and pork sales dropped by around 20% when Babe hit theaters across America. It seems anthropomorphizing adorable animals is…
How To Market to Multiple Generations
With the growth of social media and a pandemic-driven surge in eCommerce, marketers have more access to a broader swath of audiences than ever-from the newest consumers of Generation Z to older and savvier consumers with greater spending power. In…
Creative Agency or Freelance Finds? Brands Have Options
The gig economy is alive and well. In fact, this modern online phenomenon has only been exacerbated by the global pandemic. Our subsequent shift to remote work and The Great Resignation lead seasoned professionals to quit their jobs in pursuit…
NFTs: The Next Marketing Frontier?
By now, many people know that the acronym NFT stands for non-fungible token. And more and more creative agencies are finding ways to incorporate NFTs in their work. NFTs are unique units of computer data stored on a longer chain…
Creative Strategy and The Great Resignation
On March 11, 2020, the World Health Organization (WHO) declared Covid-19 a global pandemic - one that would change the world forever. Among its myriad effects, one trend emerged that became so powerful, it earned itself a name: The Great…