Putting the can and can't in cantankerous
The Price of Creativity: How Agencies are Tackling Climate Change
It's no longer news when a large company announces a commitment to eco-friendly products or sustainability-focused marketing strategies. Recently, ad campaigns have increasingly reflected corporate pledges to help fight climate change as consumers try to reduce their environmental impacts. What…
Looking Ahead: 2022 Trends Steering Agencies & Brands
Climate, Diversity, Authenticity: Advertising and Brand Highlights for 2022 On the heels of a pandemic-induced rollercoaster, experts predict unprecedented growth in ad spending for 2022. As the economy claws its way towards recovery, however, one thing is clear: we can’t…
(Un)Sustainable Supply Chains Part II: Where Do Agencies Stand?
In our previous post on supply chains, we delved into the root causes behind supply delays this holiday season. We also discussed quick-fix strategies for ad agencies and creative production teams who had to pivot holiday campaigns in real-time. It’s…
(Un)Sustainable Supply Chains and the Perfect Holiday Advertising Storm
