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Putting the can and can't in cantankerous

Clothing Brand Gets FUCT

In April of this year, the Supreme Court heard a case that was quite literally FUCT.  

Pronounced as an acronym spelled out letter by letter, FUCT is a popular streetwear clothing label founded by Los Angeles artist and entrepreneur Erik Brunetti. Established in 1990, the brand filed a trademark application in 2011 and is now defending its brand name and rights to a federal trademark in the nation’s highest court on the grounds of free speech.
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Worldwide Fistula Fund 4th Annual Fundraiser: Restoring Dignity for Women and Girls

Join us on May 2nd for the 4th Annual Fundraiser 4th Annual Fundraiser by our client, Worldwide Fistula Fund. We are excited to support and celebrate the expansive efforts by WFF to restore the health and dignity of women and girls suffering from devastating childbirth injuries across sub-saharan Africa. After working with WFF since the fall of 2018, we are excited to serve as a promotional sponsor for their spring fundraising event - and hope to see you there!
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3 Reasons to Break the Rules of Advertising

Busting down barriers and breaking the rules may not work so well if you’re a doctor or lawyer.  So welcome to the world of advertising and creative production, the perfect place for people who don’t care for or play by the rules. High quality, authenticity, and wickedly unorthodox content is achieved by pushing toward, and through, the edges of what has already come before.  

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Breaking Taboos in Advertising: Censorship Need Not Apply

In our quest to be advertising pioneers, we always want to push that envelope, toe that line, blaze that trail, all while being truthful and honest in order to get our brand message across.  So how taboo does content really need to be in order to get people talking, to raise eyebrows, and invoke change?

Marketers and creatives alike have found that being unapologetically honest - a perfect ingredient for being, and breaking, taboo - is not only good for change, but also good for business. It sells more products and creates a base of loyal brand advocates. More importantly, they get the conversation going about important, human topics such as menstruation, sexual activity, erectile dysfunction, and race that have otherwise been seen as inappropriate or just plain scary to talk about.

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Diverse and Inclusive Advertising in the Wake of Blackface

One could be forgiven, or at least, definitely understood, if they awoke in recent weeks from a 100 year coma and thought not a lot had changed.

It’s appalling that in 2019, especially February, which is the month we celebrate and honor black Americans for their culture, contributions, and creative endeavors, that the news has been smattered with story after story about blackface. From elected politicians to high-fashion sweaters, it seems as though we can’t flip on a news station or scroll through a news site without seeing a case of blackface.

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