6 Reasons To Invest in Experiential Marketing

Why invest in experiential?  Is now the right time?  
Most brands are invested in digital and social marketing efforts, for good reason - it's where people spend a vast amount of their time.  But the result is information overload and a limited capacity for any customer to be truly loyal to any one brand.  Millennials are the ever-more-influential and desired demographic, and experiential campaigns compliment digital strategies by appealing to the emotional, tactile, and physiological needs of customers, ensuring that you are reaching people in all aspects of their daily life.

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20 Free, Easy, and Essential Creative Resources

While there's an abundance of subscription tools on the market, here's our take on 20 free online resources to help you and your team become all the more productive in the year ahead.  Whether you're a designer, video pro, social media whiz or just need or organize your thoughts, we've got you covered!  

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all i wanna do is dance

The incredible choreography that you see in Fantasmagorie is not possible without help from the following creative minds and spaces here in Chicago.  

Artistic Director and Choreographer Jessica Deahr of Chicago Dance Crash brings the wildlife seen in the Fantasmagorie film to live in a whole new way - through 40 minutes of dance.  Imagine 15 bodies jumping over one another like squirrel monkeys, or a stage of break dancing sea stars. For the past week, our dancers have worked for 8 hours each day to pick up this unique choreography, perfecting every move, before moving to the water for a week of dress rehearsals on Monday.  

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how your smartphone can save the rainforest

This Friday, July 22, Fantasmagorie kicks off in Chicago.  We are so excited to bring this performance to the Windy City!  Audiences will journey from the Great Lakes watershed to the Coral Reefs and into the heart of the Amazon River Basin through live dance, film and music, meeting wildlife and discovering all that our planet's diverse habitat has to offer along the way.  

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pond5 : expanding creative possibilities

In need of royalty-free footage, music, images or sound effects? Pond5 has you covered! as home to the world’s largest collection of stock footage, Pond5 is committed to fueling creativity by empowering media makers.  Pond5 distributes stock imagery, music, and video footage by media makers from around the world on a range of topics and themes, opening up an “ever-expanding world of creative possibilities for artists everywhere.”  

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ready to volunteer? read on …

Want to join in on Chicago's coolest summer event?  Are you looking to volunteer with a unique, impact driven cultural experience? 

Volunteer with Fantasmagorie and create impact that matters.  

We are looking for volunteers to participate behind-the-scenes with the Chicago premier of Fantasmagorie, held on the water at Chicago's newly renovated Humboldt Park Lagoon. 

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Meet Our Curmudgeon-terns

Hello!  My name is Jay Chae, and I've recently joined the team at Curmudgeon Group, along with my fellow intern Lourdes Rodgers.  We are super excited to work on a range of projects, from the upcoming production of Fantasmagorie to new client campaigns, and to soak up as much as we can from the months ahead.  To get started, we've decided to enlighten you with a simple introduction.  Enjoy! 

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Introducing: Fantasmagorie

We are thrilled to announce our upcoming performance campaign, Fantasmagorie.  The first of its kind, this free series runs Friday and Saturday evenings, July 22 - August 6, in Chicago's Humboldt Park.

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