The gig economy is alive and well. In fact, this modern online phenomenon has only been exacerbated by the global pandemic. Our subsequent shift to remote work and The Great Resignation lead seasoned professionals to quit their jobs in pursuit…
On March 11, 2020, the World Health Organization (WHO) declared Covid-19 a global pandemic - one that would change the world forever. Among its myriad effects, one trend emerged that became so powerful, it earned itself a name: The Great…
Climate, Diversity, Authenticity: Advertising and Brand Highlights for 2022 On the heels of a pandemic-induced rollercoaster, experts predict unprecedented growth in ad spending for 2022. As the economy claws its way towards recovery, however, one thing is clear: we can’t…
In our previous post on supply chains, we delved into the root causes behind supply delays this holiday season. We also discussed quick-fix strategies for ad agencies and creative production teams who had to pivot holiday campaigns in real-time. It’s…
As the holiday shopping frenzy brings the global supply chain to its knees, brands, ad agencies, creative production teams and consumers are facing a collective reckoning. There’s no debate that we need a better way forward.
Global theatrical revenue fell drastically between 2019 and 2020. In response, many studios relied on streaming services to help them survive. In the wake of the biggest year for streaming to date, the film industry waits to see if audiences will return to theaters or remain on the couch.
There’s no substitute for authentic representation. When companies hire marketers, writers, web developers and leadership candidates living with disabilities, new perspectives and lived experiences are brought to the table.
The shift to digital advertising puts greater emphasis on a brand’s ability to respond quickly. Aside from being nimble, the boutique ad agency model is streamlined and accessible.
NFTs provide a way for digital artists to monetize their art and connect with fans — forward-thinking brands see them as a new opportunity to boost brand awareness and engage with their audiences.
Demanding greater transparency in production and labor practices, consumers aren’t only vocalizing their concerns online, they’re voting with their wallets and ethical brands are winning.