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Fashion retailer H&M prominently featured "Sustainability Profiles" in sustainability marketing campaigns for its products, and yet a dress claimed to be made with 20% less water on average was actually made with 20% more water, according to a class action…
"Simply tell our Artificial Intelligence your Target Audience, the platform you are creating the ads on, it will select the best tone and length for the platform while focusing on your target audience’s pain points—in just 2 minutes!" This online…
TikTok is the most-downloaded mobile app and fastest-growing social media platform. It reaches 1 billion users who spend nearly 20 hours on the app each month and generated more than $11 billion in annual revenue from ads in 2022—a 200%…
When the Philadelphia Eagles take on the Kansas City Chiefs at Super Bowl LVII, many spectators are as eager to see the advertisements as the game. Super Bowl is traditionally marketing's biggest night, and this year promises to be no…
Since Russia invaded Ukraine more than four months ago, agencies and marketers worldwide have been standing up for the embattled nation and halting business with Russian companies in a unified show of support. Across Ukraine, too, creative messaging is working…
With the growth of social media and a pandemic-driven surge in eCommerce, marketers have more access to a broader swath of audiences than ever-from the newest consumers of Generation Z to older and savvier consumers with greater spending power. In…
By now, many people know that the acronym NFT stands for non-fungible token. And more and more creative agencies are finding ways to incorporate NFTs in their work. NFTs are unique units of computer data stored on a longer chain…
It's no longer news when a large company announces a commitment to eco-friendly products or sustainability-focused marketing strategies. Recently, ad campaigns have increasingly reflected corporate pledges to help fight climate change as consumers try to reduce their environmental impacts. What…
The brands we’ve learned to rely on have endured thanks to reputations that stand the test of time, but it's a fast-moving machine — and when it comes to reputation, what was perfectly fine a moment ago can go wrong in a snap.
As the pace of coronavirus vaccinations increase, major brands and other trusted messengers are taking action around the world to educate and encourage confidence in vaccine development.